Instagram Ads that show off your craftsmanship
Instagram runs on visuals, and trade work shows well. With Instagram Ads you put your projects in front of people in your service area.
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Marketingkenners zet Instagram Ads in voor vakmensen die hun projecten willen laten zien aan mensen in hun werkgebied. We gebruiken echte projectfoto’s en korte video’s voor bekendheid, remarketing, acties en werving. Instagram zorgt voor herkenning, Google Ads voor de aanvraag. Via de Meta Pixel en de Conversions API meten we wat de advertenties opleveren.
What are Instagram Ads?
Instagram Ads are paid ads in the feed, stories and reels of Instagram. They run through the same advertising system as Facebook Ads. You choose who sees them, by region, age or interests.
Instagram is a visual channel. A neatly laid flat roof, a new dormer or a finished extension stands out among the holiday photos. That is your chance.
There are several formats: a single photo, a carousel with multiple images that you swipe through, and short videos in stories and reels. For trade work, a carousel with before, during and after often works well.
One campaign, three platforms
Each platform asks for something different. Switch between Instagram, Facebook and LinkedIn and see how the same message changes.
Instagram: visuals first. Real project photos and a short text that stops the scroll.
Just completed in Arnhem: a brand new roof in five days. Curious what that would cost for your home?
New roof in 5 daysWhat you use Instagram Ads for
Showing projects
Before and after, the team at work, the end result. Imagery builds trust before anyone calls you.
Remarketing
People who visited your website see your projects again in their stories. That keeps you in view.
Promotions and open days
You can quickly get a viewing day or seasonal offer noticed in your region.
Recruitment
Young tradespeople are on Instagram. Show what it is like to work for you.
Be seen first, then be found
Nobody searches for a roofer or installer on Instagram. People scroll, see your work and remember your name. When they need a quote later, they search on Google.
That is why Instagram Ads work best alongside Google Ads and a website that generates enquiries. Instagram builds recognition, Google brings the enquiry.
We measure what comes out of Instagram and discuss it in the monthly meeting. If it delivers too little, we say so.
Not much imagery? Then make a habit of taking a few photos per job: before, during and after. Within a few months you will have enough material for strong ads.
- Real project photos instead of stock imagery
- Short videos of the team at work
- Ads only in your service area
What a good Instagram ad has
On Instagram you have one second to stand out. These points make the difference.
Real imagery
Your own projects and your own team. People recognise stock photos immediately and scroll past.
Vertical format
Stories and reels fill the whole screen. Imagery shot upright stands out most.
One message
One project, one benefit, one action. More does not fit in the few seconds someone looks.
A clear next step
A button to a page that matches the ad, with a short form. That is how interest becomes an enquiry.
Define the goal
Awareness, remarketing, a promotion or hiring. The goal determines the ad format and the metric.
Gather imagery
Together we look at which photos and videos you have and what is still needed. Real projects work best.
Set up and measure
We create the ads, set the region and audience and measure through the Meta Pixel and our tracking.
Test and adjust
We test images and copy and put the budget on what works. Every month you hear what it delivered.
Instagram Ads suit you if
- Your work looks good in photos
- You have or regularly make imagery of projects
- You want to become known in your own region
- You are looking for young tradespeople for your team
- Your website and Google Ads are already running well
- You mainly want more clicks, likes or followers. We steer on enquiries and signed jobs.
- You’d rather try it yourself first. Start in the knowledge base
- You don’t know yet where the leak is. Take the free growth scan first
Frequently asked questions
Don't see your question here? Call, WhatsApp or email us. You'll get an answer within one working day.
Do Instagram Ads work for installers and roofers?
Yes, especially for visibility and recognition in your region. Your work is visual, and that suits Instagram. For direct quote requests, Google Ads is usually still stronger.
Which images work best on Instagram?
Real photos and short videos of your own projects and your team. Before and after images often do well. Stock photos simply disappear on Instagram among everything people already see.
Do I need to advertise on Instagram and Facebook separately?
Not necessarily. Both run through Meta's advertising system, so one campaign can run on both channels. For each goal we look at which channel and format delivers the most.
What do Instagram Ads cost?
You choose the budget yourself and can start small. What it costs per enquiry, sign-up or application depends on your audience and your imagery. Read more about setting your ad budget.
How do you measure what Instagram Ads deliver?
We measure through the Meta Pixel and the Conversions API, a connection that passes on measurements directly from your server. That way we see which ads bring in enquiries, sign-ups or applications. We discuss the results every month alongside those of your other channels.
Ready for more enquiries?
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