Google Ads in Nijmegen for tradespeople
We build Google Ads for tradespeople in Nijmegen and the villages around it. You pay for people with a job in your area, and we measure what each enquiry costs.
100+ businesses and growing
Marketingkenners bouwt Google Ads voor vakmensen in Nijmegen en plaatsen als Lent, Wijchen, Beuningen, Elst en Malden. We stellen je werkgebied per plaats in op aanwezigheid, sluiten zoektermen zonder klus uit en meten elk formulier en telefoontje. Getekende klussen sturen we als offline conversie terug naar Google, zodat de campagnes leren welke klikken werk opleveren.
At the top of Google when Nijmegen searches for a tradesperson
Google Ads in Nijmegen works best when your ad matches exactly what someone is searching for, in the place where that person lives. A homeowner in Lent who types ‘have air conditioning installed’ wants a company that comes to Lent. Not a generic text about all of Gelderland.
We work from our office in Arnhem, a short distance from Nijmegen. You can meet us at Simon Stevinweg 27 or online. After that you have a fixed point of contact and a meeting every month.
Many businesses advertise in Nijmegen, including from the region. That is why we first look at who is advertising on your services now, and where a sharper ad or page makes the difference.
- Competition mapped per service
- Ads per town and service
- Measured down to the quote
Which search do you pay for?
Not every click is a customer. Choose a search below and see whether we advertise on it or not, and why.
Quality work in your own region. Call straight away or request a quote.
Someone with an urgent problem. Highest chance of a job today.
Nijmegen and the towns around it
The Waal turns Nijmegen into two areas. Around it lie villages with their own search behaviour. That is how we divide your budget.
Lent and the Waalsprong
Lots of new build north of the Waal. Here extensions, solar panels, air conditioning and garden work come up more often than a roof renovation.
Wijchen and Beuningen
West of the city. People often search on their own town name, and the competition in the ads there is usually lower.
Elst and the Overbetuwe
Between Nijmegen and Arnhem. It belongs in many service areas, but far from every advertiser includes it deliberately.
Malden and the south side
Malden, Heumen and Berg en Dal lie right up against the city. The German border is close, which we exclude if you don’t work there.
Only pay for clicks from your service area
A common mistake is a circle of 30 kilometres around Nijmegen. That takes in part of Germany and places you never drive to. Every click from there costs money and brings in nothing.
We build your area from towns and municipalities. We set the location option to ‘presence’, so only people who are really in the region see your ad. Where your best jobs are, we bid higher.
We regularly look at which searches came in. Search terms that never become a job, such as ‘vacancy’, ‘DIY’ or ‘rent’, we exclude with negative keywords.
From a search in Nijmegen to a signed job
We don’t start with advertising, but with the question of whether an enquiry comes in properly and gets measured.
Intro call
We discuss your market, margins and capacity. And which towns around Nijmegen you want to serve.
Measurement and landing page
We measure every form and phone call and put Google’s click ID in every form. Where needed we make a landing page per service.
Search campaigns live
Campaigns on buying intent, per service and per area, with the town name in the ad text.
Signed jobs back to Google
When an enquiry becomes a job, we send that back as an offline conversion . That way Google learns which clicks bring in work.
Who Google Ads in Nijmegen pays off for
- You work in Nijmegen and towns such as Lent, Wijchen, Beuningen, Elst or Malden
- Your jobs are worth €2,000 or more
- You want more enquiries quickly, while SEO is still growing
- You want to see per service what an enquiry costs
- You currently have no idea which ad brought in a job
- You mainly want more clicks, likes or followers. We steer on enquiries and signed jobs.
- You’d rather try it yourself first. Start in the knowledge base
- You don’t know yet where the leak is. Take the free growth scan first
Monitored daily, discussed monthly
Every morning at 09:00 we go through all Google Ads accounts. If costs rise without enquiries coming with them, we see it that same day. AI helps us do that check quickly, but people make the decisions.
Every month you discuss with your fixed point of contact what your ads in Nijmegen and the surrounding area have delivered. Per service, per area, in enquiries and jobs. And where the budget goes in the coming month.
Businesses around Nijmegen we have helped
These are businesses from the region we work or have worked for.
- Estate agentName withheld · Huissen · 12 km
- Kitchen worktopsName withheld · Velp · 19 km
What customers say on Google.
I'm very happy with the collaboration. They're very engaged and we're seeing a nice rise in enquiries.
A lot has been achieved in online marketing in half a year. Niels is always well prepared and comes with concrete suggestions and recommendations.
Our sales have risen sharply since we started working together. Marketing is finally truly measurable. Highly recommended!
They listened carefully to our wishes, thought along actively and everything is professionally and sharply put together.
Thom and Niels know what they're doing, they get the most out of our website and know how to translate our technical knowledge into language consumers can understand.
Our photobooth sales shot up straight away and the website looks super sleek. They think along well with new ideas.
When it comes to CRO, SEO and SEA, the guys deliver visible results time after time. They work in a structured and focused way.
Thom put our website at the top of Google like a shot. He keeps all his agreements, correctly and reliably.
I had previously been let down by another agency, but Thom and Niels exceeded all expectations.
They know their stuff, are very pragmatic and proactive, and importantly: they keep their agreements. A pleasure to work with.
Thom and Niels helped me with my SEO and Google Ads, and as a result I've gained a lot of new customers!
We're very happy with how they think along and with the improvements to our sites and online visibility.
Always on hand and thinking along. Highly recommended for entrepreneurs looking for a top-sport mentality.
Frequently asked questions
Don't see your question here? Call, WhatsApp or email us. You'll get an answer within one working day.
Do you have an office in Nijmegen?
Our office is at Simon Stevinweg 27 in Arnhem, a short distance from Nijmegen. You can visit us there or meet online. Book a free intro call.
Can I advertise in Lent without paying for all of Nijmegen?
Yes. We can set your service area per town and bid differently per town. That way you can, for example, put extra into Lent and Wijchen, and less into the rest of the city.
Why am I getting clicks from Germany?
Usually the location is set to a radius around Nijmegen, or to ‘interest’ instead of ‘presence’. Then people across the border or far away also see your ad. With a well-defined area you only pay for clicks from your service area.
How quickly will I get enquiries from Google Ads?
Once the measurement is right and the campaigns are live, the first enquiries can arrive within days. In the weeks after, the account gets better, because we adjust daily. For a valuation firm in the Utrecht region, it went from 6 to 16 enquiries in the first 30 days.
Isn’t SEO in Nijmegen cheaper?
In the long term often yes, because you don’t pay per click. But SEO takes months before it takes off. Many tradespeople therefore start with Google Ads and build SEO in Nijmegen.
Already running Google Ads?
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