Landing page design that brings in enquiries
We make landing pages for your ads. One service, one region and a short form, so more clicks become a quote request.
100+ businesses and growing
Marketingkenners maakt landingspagina’s voor de advertenties van vakmensen, met één dienst, één regio en een kort formulier direct in beeld. De kop sluit aan op de zoekterm, bewijs staat hoog op de pagina en we ontwerpen eerst voor mobiel. Elk formulier krijgt de klik-ID van Google mee, zodat je ziet welke advertentie een aanvraag opleverde.
What a landing page is
A landing page is a page with one goal: getting a visitor from your ad to make an enquiry. No menu full of distractions and no story about your whole business. Only what someone needs to decide.
The difference from your homepage is big. Someone who clicks on 'dormer installation Arnhem' and lands on your homepage has to go searching. On a landing page the dormer, the region and a form are right there.
That's why we never let ads land on the homepage. Every important service and region gets a page of its own, with projects from that region where possible.
- One service, one region, one goal
- Form straight in view
- Every enquiry measured
From business card to a site that rings
Drag the slider and see the difference between a site that just sits there and a site that brings in enquiries.
We are a reliable company with years of experience in all kinds of roofing work. Feel free to get in touch for more information.
- One messageWhat you do and for whom, in one sentence.
- Call and quoteThe action is always in view.
- ProofReviews and your own project photos at the top.
- Short formA few fields, no long questionnaire.
Six rules for every landing page
A landing page is not a small website. Every element has to bring the visitor closer to an enquiry.
Headline on the search term
The H1 matches what someone searched for and the ad. That way the visitor knows straight away they're in the right place.
Form above the fold
On a phone the form is in view straight away, without scrolling first.
Short form
Only the questions you need, plus one question that shows whether the job suits you.
Proof high on the page
Reviews, quality marks and real project photos are placed where the visitor hesitates, not tucked away at the bottom.
Mobile first
Most people click your ad from their phone. We design for that screen and scale up from there.
Fast loading
A slow page costs you the click you've already paid for. We keep the page light.
Every enquiry measured down to the quote
A landing page is only finished when you know what it delivers. We measure every form and every click on your phone number, and we see per page how many visitors make an enquiry.
Every form gets hidden fields for the Google click ID, the code that comes with every ad click. That way we know for every enquiry which ad it came from. If the enquiry becomes a signed job, we send that back to Google Ads.
That also makes the page better over time. We see where visitors drop off and test improvements. Read more about conversion optimisation and conversion tracking.
Goal and search term
Together we decide which service and region the page serves, which search term it needs to match and when an enquiry counts as good.
Copy and proof
We write the copy in your tone and gather the proof: reviews, project photos and quality marks.
Design and build
We design for mobile first and build the page so you can edit text and photos yourself.
Measurement and going live
We test the form, the measurement and the click IDs. Then the page goes live and the ads point to it.
Adjusting
We look at what the page delivers and improve where visitors drop off.
Signs you need a landing page
- Your ads send everyone to your homepage
- You pay for clicks, but few enquiries come in
- Your form asks for more than you need
- On your phone you have to search for the button or the form
- You don't know which ad produced an enquiry
Frequently asked questions
Don't see your question here? Call, WhatsApp or email us. You'll get an answer within one working day.
What's the difference between a landing page and a website?
A website tells the whole story of your business. A landing page has one goal: getting a visitor from an ad to make an enquiry. That's why it covers one service, for one region, with a form straight in view.
Do I need a separate landing page for every service?
For the services you advertise, yes. Someone looking for a dormer doesn't want to see a page about gutters. The better the page matches the search, the more often a click becomes an enquiry.
Can a landing page also be found in Google?
Yes. A page per service and region with its own content, such as projects from that place, also helps your SEO. Pages that are only meant for ads and are nearly identical to other pages, we keep out of Google.
How long should the form be?
As short as possible. Name, contact details and the questions you really need to size up the job. One question that shows whether the job suits you saves you time on price hunters later.
Can I edit the page myself?
Yes. We build the page so you can change the text, photos and reviews yourself. We'd rather discuss big changes first, so we can measure what they do.
Does your website bring in enough enquiries?
In 30 minutes a specialist walks you through your current site. Free, via video.
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