7 W's
The 7 W’s, also known as the seven questions, are a set of questions often used to gather or analyse information. The seven W’s are: who, what, where, when, why, how and with what.
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What are the 7 W’s?
These questions are meant to get a complete picture of an issue, which makes it easier for people to organise, analyse and interpret information. They are often used in journalism, research and analysis.
The 7 W’s and marketing
The 7 W’s can be used in marketing to get a complete picture of a service or brand. That lets you collect and analyse targeted information.
The 7 W’s can be used, for example, to gather information about the target market, competitors and market developments.
The 7 W’s can also be useful when developing a marketing strategy. It is also useful when carrying out marketing activities, as it creates a well-organised framework.
Need help?
Need help using the 7 W’s? Then follow the steps below:
Decide which subject you want to organise and analyse your information around. This could be a service, brand, event or another basis, for example.
Ask the seven questions of yourself or of others to share key information. For example, look for answers to questions such as:
- Who are the target audience, competitors and other important stakeholders?
- What is the thing, service or brand, and what are its features and purposes?
- What is the market situation and where is the product, service or brand being introduced?
- When is the product, service or brand launched and what are the timelines and plans?
- Why is the product, service or brand unique?
- What are the reasons for its success or failure?
- How is the product, service or brand advertised, and which marketing tactics and initiatives are used?
- How does the product, service or brand compare, and who are the rivals and what is their stock?
Analyse the information and look for a pattern.
The 7 W’s help you get your target audience into focus, and the 6 P’s do the same for your offering. If you want to know what that audience searches for online, that is a keyword researchkeyword research Search volume added. In our cases you can see what that delivers, for example for a home battery supplier: 2500% more quote requests in twelve months.
Frequently asked questions
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Wat is het verschil tussen de 7 w’s en de 6 p’s?
De 7 w’s helpen je een onderwerp of doelgroep volledig in kaart te brengen, de 6 p’s richten zich op je aanbod. Je gebruikt ze vaak na elkaar. Eerst weet je met de w’s wie je klant is en waarom die koopt, daarna stem je met the 6 P’s je product, prijs en promotie daarop af.
Hoe gebruik je de 7 w’s voor een marketingplan?
Je kiest één onderwerp, zoals een dienst of je doelgroep, en beantwoordt per w de vraag zo concreet mogelijk. Wie is je klant, wat zoekt die, waar en wanneer, waarom kiest die voor jou, hoe bereik je die en waarmee. Daarna zoek je naar patronen in de antwoorden en vertaal je die naar keuzes voor kanalen en boodschap.
Zijn de 7 w’s nuttig voor een klein vakbedrijf?
Ja, juist omdat het een eenvoudig kader is dat weinig tijd kost. Een installateur of dakdekker krijgt er snel mee helder voor wie het werk is, in welke regio en op welk moment klanten zoeken. Die antwoorden zijn een goede basis voor een keyword research.
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