Marketing for architects and architecture practices
We get architects their own enquiries from people planning to build or renovate: website, Google Ads and Google Maps, tracked to the signed commission.
100+ businesses and growing
Marketingkenners helpt architecten en architectenbureaus aan eerste gesprekken met particulieren die willen uitbouwen, verbouwen, nieuw bouwen of hun interieur laten ontwerpen. We maken van je portfolio een website met een duidelijke weg naar contact, adverteren op architect met een plaatsnaam rond maart en het najaar en meten elke aanvraag tot de getekende opdracht.
You choose an architect on work and on approach
A private client looking for an architect usually has a plan but no drawing yet. An extension that has to get past the planning aesthetics committee, a plot where a detached house will go, a 1930s house that needs to become energy efficient. The first questions are almost always whether it’s allowed and how the process works.
Then the client looks at your work and your approach. What happens in the first conversation? Do you arrange the permit under the Omgevingswet (the Dutch Environment and Planning Act), and do you also guide the choice of contractor and the build? If you show that clearly, you get the first conversation.
That’s where it often goes wrong. Many practices have a beautiful portfolio without a clear route to contact. Visitors look, think it’s lovely and leave without asking anything.
This is how your customers search
This is what people in the Netherlands search for when they look for an architect or interior architect, without search terms for famous architects.
| Search term | Searches per month | Cost per click (highest) |
|---|---|---|
| architect | 14.800 | € 5,79 |
| architects | 5.400 | € 4,26 |
| interior architect | 4.400 | € 3,12 |
| architecture practice | 2.900 | € 3,66 |
| inside architect | 1.300 | € 3,43 |
| interior architect | 1.000 | € 2,77 |
| interior architect cost | 210 | € 2,03 |
Source: Google Ads Keyword Planner, the Netherlands, monthly average from September 2025 to August 2026. Retrieved on 12 October 2026.
March and autumn are the busiest months
Demand for architect peaks in March with 22,200 searches and is also high in September and October at 18,100. In May, July and August it is 9,900, less than half of March. Interior architect follows a line of its own, with the highest demand in September (6,600) and the lowest in June and July (2,400).
For your ad budget this means that in March and in autumn you reach the most people with plans. In summer the budget in Google Ads can go down. Make sure your diary has room for first conversations in the peak months, because that’s where every commission begins.
- March: highest search demand for architect
- September and October: second peak
- May, July and August: less than half of March
What the Growth System does for an architect
Six parts that turn a beautiful portfolio into a source of commissions.
A website that delivers enquiries
Projects by type, such as extension, new build, renovation and interior, with an explanation of your way of working and a clear button for a first conversation.
Google Ads on buying intent
Ads on architect, architecture practice and interior architect with a place name. We exclude searches about famous architects.
Found on Google Maps
A Google Business Profile with photos of completed projects and reviews from clients, so you are visible in your own region.
Enquiries you can prepare for
The form asks about the type of project, the location and the stage: an idea, a plot or a sketch already. That way you go into the first conversation well prepared.
Tracking to the commission
You see which enquiries became a signed commission and which channel they came from.
One architecture practice per region
We work with one business per region in each trade. So we don't help another practice in your region.
How we start with your architecture practice
A fixed rhythm for the first three months, then we adjust every month.
Intro call on day 1
We map out your market, your type of commissions and your current enquiries. We tell you honestly whether the system suits your practice.
Baseline in week 1
We track every enquiry through to the commission, so you see which first conversations came from Google Ads, Google Maps or your website.
Foundation in month 1
Website and conversion in order: projects with context, your way of working in steps and a form that asks about the stage of the plan. In 9 out of 10 cases, this is where it starts.
Google Ads in months 2 and 3
Ads on architect and architecture practice in your service area, with most of the budget around March and the autumn. From month 3 comes SEO, then we adjust every month.
Attract clients yourself instead of waiting
Referrals and platforms
- You wait for someone to refer you
- On platforms you stand among many other practices
- Your portfolio gets viewed, but no enquiry comes in
- You don't know which visitor became a commission
With Marketingkenners
- People with plans in your region find you themselves
- Enquiries come in only to you
- Your portfolio leads to a first conversation
- We track to the signed commission
Does the Growth System suit your practice?
It works best if you recognise this.
- Your commissions are €2,000 or more, from an extension design to a new home
- You want more private clients in your own region
- You can schedule a first conversation within a few working days
- You have completed projects you can show
- You want to know which enquiry became a signed commission
- You mainly want more clicks, likes or followers. We steer on enquiries and signed jobs.
- You’d rather try it yourself first. Start in the knowledge base
- You don’t know yet where the leak is. Take the free growth scan first
Related trades and your region
What customers say on Google.
I'm very happy with the collaboration. They're very engaged and we're seeing a nice rise in enquiries.
A lot has been achieved in online marketing in half a year. Niels is always well prepared and comes with concrete suggestions and recommendations.
Our sales have risen sharply since we started working together. Marketing is finally truly measurable. Highly recommended!
They listened carefully to our wishes, thought along actively and everything is professionally and sharply put together.
Thom and Niels know what they're doing, they get the most out of our website and know how to translate our technical knowledge into language consumers can understand.
Our photobooth sales shot up straight away and the website looks super sleek. They think along well with new ideas.
When it comes to CRO, SEO and SEA, the guys deliver visible results time after time. They work in a structured and focused way.
Thom put our website at the top of Google like a shot. He keeps all his agreements, correctly and reliably.
I had previously been let down by another agency, but Thom and Niels exceeded all expectations.
They know their stuff, are very pragmatic and proactive, and importantly: they keep their agreements. A pleasure to work with.
Thom and Niels helped me with my SEO and Google Ads, and as a result I've gained a lot of new customers!
We're very happy with how they think along and with the improvements to our sites and online visibility.
Always on hand and thinking along. Highly recommended for entrepreneurs looking for a top-sport mentality.
Frequently asked questions
Don't see your question here? Call, WhatsApp or email us. You'll get an answer within one working day.
Does Google Ads work for architects?
Yes, if you advertise on architect or architecture practice with a place name and exclude searches without a commission behind them. With architects, many people search for famous names or for architecture in general, and you'd rather not pay for that. Read more about Google Ads.
When will I see the first enquiries?
In month 1 we lay the foundation, in month 2 the ads go live. From then on enquiries can come in. How many depends on your region, your budget and the month, and we promise nothing on that. You will see what came in every month, though.
Do you also work for my competitor?
Not in the same region. We work with one business per region per trade. So we don’t help another architecture practice in your area.
What does it cost?
That depends on your region, your goals and what’s already in place. In the intro call we look at what’s needed and you get a tailored proposal. That’s why we don’t name a fixed amount here.
Do I need a new website?
Not always. Often the portfolio is good, but an explanation of your way of working and a clear route to a first conversation are missing. In 9 out of 10 cases, it does start with the foundation. Read more about website design.
Ready for more enquiries?
Choose where your growth should come from. A specialist picks it up within one working day.
Marketingkennersonline · reply within one working day