More enquiries for glaziers and glass companies
Marketingkenners makes sure glaziers and glass companies get their own enquiries for HR++ glass, triple glazing and replacing single glazing. With a website, Google Ads and Google Maps, tracked all the way to the signed quote.
100+ businesses and growing
Marketingkenners helps glaziers and glass companies get their own enquiries for HR++ glass, triple glazing, vacuum glazing and replacing single or old double glazing. Your website explains the types of glass with photos of your own work, and the form asks for the number of panes, the frames and the floor. Google Ads runs strongest from October to March, tracked all the way to the signed quote.
Replacing glass starts with doubt
A customer looking for insulating glass first compares types of glass. HR++ or triple glazing, does triple fit in the existing frames, and is vacuum glazing an option for an old building with narrow rebates? Then comes the question of who will fit it neatly without damaging the frames.
Then there is the emergency job: a cracked pane or double glazing that has misted up between the panes. That customer searches for “glaszetter” and wants someone at the door fast. Many glass company sites put everything on one page, with no explanation per type of glass and no photos of their own work.
A good enquiry states the number of panes, the approximate sizes, the type of frame and the floor. Then you see straight away whether it is one pane or a whole house that wants to get rid of its single glazing.
This is how your customers search
These are search terms from people who want insulating glass fitted or are looking for a glazier, with the average number of searches a month in the Netherlands.
| Search term | Searches per month | Cost per click (highest) |
|---|---|---|
| hr++ glas | 3.600 | € 3,75 |
| glaszetter | 3.600 | € 6,81 |
| triple glas | 2.400 | € 2,80 |
| dubbel glas | 1.900 | € 4,35 |
| vacuumglas | 1.900 | € 2,07 |
| hr++ glas kosten | 1.000 | € 1,91 |
| glas vervangen | 720 | € 8,79 |
| isolatieglas | 590 | € 3,95 |
Source: Google Ads Keyword Planner, the Netherlands, monthly average from October 2025 to September 2026. Retrieved on 17 October 2026.
What the Growth System does for a glass company
Six parts that make sure you win the whole house, not just the single pane.
A page per type of glass
Pages for HR++ glass, triple glazing and vacuum glazing, with photos of your own work and an explanation of what fits in which frame.
Ads on fitting and replacing
Google Ads on terms such as “glas vervangen” and “hr++ glas” in your service area. We exclude searches for loose glass sheets and DIY.
Found as a glazier
A strong Google Business Profile with reviews and photos, so you show up in Google Maps when someone in your town looks for a glazier.
Panes and frames up front
The form asks for the number of panes, type of frame and floor. Emergency and insulation jobs come in separately, so you know what comes first.
Tracking to the quote
We follow every enquiry through to the signed quote. You see whether whole houses or single panes bring in more per euro of ad budget.
One glass company per region
We work with one company per trade per region. You don't share our attention with a glazier from the same town.
How it starts for a glass company
A fixed order, so everything is ready for the busy months from October.
Intro call
We map out your service area, the balance between emergency and insulation jobs and your current enquiries. Then you hear honestly whether the system is a fit for you.
Week 1: baseline
We track all the way to the quote, including phone calls for emergency repairs. So it is clear where your jobs come from now.
Month 1: the foundation
Your website gets pages per type of glass, photos of your own work and a form that asks about panes and frames.
Months 2 and 3: Google Ads
We start campaigns on buying intent, first on HR++ and triple glazing. From month 3 we work on SEO for searches like “hr++ glas kosten”.
Loose enquiries or your own pipeline of work
Lead platforms and separate parties
- An enquiry for new glass often goes to several glass companies
- The customer mostly compares the price per m2
- You know little in advance about the frames and number of panes
- Website, ads and Maps sit with different parties
With Marketingkenners
- Enquiries come in through your own site and profile
- The customer chooses on explanation per type of glass and your own work
- Panes, frames and floor are in the enquiry
- One team tracks everything through to the signed quote
More about insulating glass
“hr++ glas” is searched 4,400 times a month in October, November and from January to March. In August that is 2,400, just over half. “triple glas” shows the same picture: 2,900 in October, November and January against 1,600 in July and August.
“glaszetter” is flatter. That term moves between 2,900 and 4,400 all year, with the highest level in October and March. It also includes the emergency job, and a broken pane doesn't follow the seasons. Replacing single glazing is a small but targeted search: “enkel glas vervangen” gets 110 a month, with 210 in October as the highest level.
So from October to March we raise the budget in Google Ads for HR++ and triple glazing. In summer we keep the campaigns on the glazier terms and on “glas vervangen”, the term with the highest click price in the table, and prepare for autumn.
October to March: highest demand for HR++ and triple glazing · July and August: just over half to two thirds of the peak · Glaziers: between 2,900 and 4,400 all year
Related trades and your region
Related trades
What customers say on Google.
I'm very happy with the collaboration. They're very engaged and we're seeing a nice rise in enquiries.
A lot has been achieved in online marketing in half a year. Niels is always well prepared and comes with concrete suggestions and recommendations.
Our sales have risen sharply since we started working together. Marketing is finally truly measurable. Highly recommended!
They listened carefully to our wishes, thought along actively and everything is professionally and sharply put together.
Thom and Niels know what they're doing, they get the most out of our website and know how to translate our technical knowledge into language consumers can understand.
Our photobooth sales shot up straight away and the website looks super sleek. They think along well with new ideas.
When it comes to CRO, SEO and SEA, the guys deliver visible results time after time. They work in a structured and focused way.
Thom put our website at the top of Google like a shot. He keeps all his agreements, correctly and reliably.
I had previously been let down by another agency, but Thom and Niels exceeded all expectations.
They know their stuff, are very pragmatic and proactive, and importantly: they keep their agreements. A pleasure to work with.
Thom and Niels helped me with my SEO and Google Ads, and as a result I've gained a lot of new customers!
We're very happy with how they think along and with the improvements to our sites and online visibility.
Always on hand and thinking along. Highly recommended for entrepreneurs looking for a top-sport mentality.
Frequently asked questions
Don't see your question here? Call, WhatsApp or email us. You'll get an answer within one working day.
Yes, if you keep emergency work and insulation apart. At €8.79, “glas vervangen” has the highest click price in the table, while “hr++ glas” has the most volume. We give each group its own campaign and measure which brings in more signed quotes.
In month 1 we get the website, form and tracking in order. In months 2 and 3 the ads start, and from then on you see each week what comes in. How much depends on your region and the season; we make no promises about numbers.
No. We work with one company per trade per region. If we team up with you, we don't take on another glass company in your region.
That depends on your service area, what is already in place and how much you want to grow. In the free intro call we map that out and you hear what it costs you. There is no obligation.
Not always. If your site explains the types of glass, shows your own work and captures enquiries properly, we build on it. Often pages per type of glass are missing, and then a new website is the fastest route.
Ready for more enquiries?
Choose where your growth should come from. A specialist picks it up within one working day.
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