More enquiries for your poured floor business
Marketingkenners helps specialists in poured floors, microcement, epoxy and PU get their own enquiries from customers who choose on craftsmanship. With a website, Google Ads and Google Maps, measured to the signed quote.
100+ businesses and growing
Marketingkenners helps poured floor specialists get their own enquiries for PU poured floors, microcement, epoxy and concrete look floors. Your website shows your own floors per system and explains subfloor and maintenance, and the form asks about the room, square metres and subfloor. Google Ads runs all year, with more budget from October to January, measured to the signed quote.
The customer sees a photo and wants exactly that floor
A poured floor is often chosen on looks. The customer sees a sleek concrete look online or at a friend’s house and wants exactly that floor. Then the questions come. PU or epoxy, a poured floor or microcement up the bathroom wall, can it go on underfloor heating and how long does the house have to stay empty during pouring.
That is where it goes wrong. Many sites show stock photos or one gallery without an explanation per system. The customer does not see the difference between PU, epoxy and microcement and only compares the price per square metre. That the subfloor determines the result is something the customer often only hears at the measuring visit.
A good enquiry states the room, the number of square metres, the current subfloor and whether there is underfloor heating. For a garage, showroom or commercial space it says how heavily the floor will be loaded. Mainly lay PVC and parquet? Then take a look at marketing for floor layers.
This is how your customers search
These are search terms from people looking for a poured floor, microcement or epoxy floor, with the average number of searches per month in the Netherlands.
| Search term | Searches per month | Cost per click (highest) |
|---|---|---|
| gietvloer | 18.100 | € 3,32 |
| microcement | 2.900 | € 2,66 |
| epoxy vloer | 1.900 | € 2,20 |
| pu poured floor | 1.600 | € 4,36 |
| betonlook vloer | 1.300 | € 2,87 |
| gietvloer kosten | 880 | € 2,40 |
| gietvloer laten leggen | 140 | € 7,33 |
Source: Google Ads Keyword Planner, the Netherlands, monthly average from October 2025 to September 2026. Retrieved on 17 October 2026.
What the Growth System does for a poured floor specialist
Six parts that show you choose the system that suits the room.
A page per system
Separate pages for PU poured floors, epoxy, microcement and concrete look, with photos of your own floors in homes and commercial spaces.
Ads per system
Google Ads on terms like “pu gietvloer”, “microcement” and “gietvloer laten leggen”. We exclude searches for DIY kits.
Found in your region
A strong Google Business Profile with photos of completed floors and reviews, so you show up in Google Maps.
Subfloor known up front
The form asks about the room, square metres, subfloor and underfloor heating. So you see whether you need to come and look first.
Tracking to the quote
We follow every enquiry through to the signed quote. You see whether homes or commercial spaces, PU or microcement give the best margin.
One specialist per region
We work with one company per trade per region. Another poured floor specialist in your region does not get this approach from us.
This is how we start together
First the foundation, then buying traffic. That is how it starts in 9 out of 10 cases.
Intro call
We discuss your systems, your service area, your margins and where your enquiries come from now. And we tell you honestly whether the system suits you.
Week 1: baseline
We track through to the quote, including phone calls and showroom visits.
Month 1: the foundation
Your website gets pages per system, your own floor photos and a form that asks about the room and subfloor.
Months 2 and 3: Google Ads
We start campaigns per system, with more budget in autumn and winter. From month 3 we build SEO for questions like “gietvloer kosten” and “betonlook vloer”.
Compared on price or chosen for craftsmanship
Lead platforms and separate parties
- An enquiry for a poured floor often goes to several companies
- The customer compares PU, epoxy and microcement on price alone
- You know little in advance about the subfloor
- Nobody measures which enquiry became a job
With Marketingkenners
- The enquiry comes in only to you
- The customer chooses on your floors and your explanation per system
- Room, square metres and subfloor are in the enquiry
- Every enquiry followed up to the signed quote
More about poured floors
Search demand for poured floors sits at 22,200 a month in October, November and January and drops to 14,800 from June to August, about two thirds. So there is demand all year, with more in autumn and winter. “Gietvloer kosten” moves more strongly, from 1,300 in October to 480 in August.
Microcement is the flattest. That term sits at 3,600 from October to March and mostly at 2,900 after that. “Epoxy vloer” behaves differently: 2,900 in December, January and September, and 1,300 in June.
For your planning that means: most of the budget in Google Ads from October to January. In summer you keep advertising on microcement and epoxy and focus on bigger projects, such as commercial spaces and new builds.
October to January: highest search demand · June to August: about two thirds · Microcement: almost the same all year round
Related trades and your region
Related trades
What customers say on Google.
I'm very happy with the collaboration. They're very engaged and we're seeing a nice rise in enquiries.
A lot has been achieved in online marketing in half a year. Niels is always well prepared and comes with concrete suggestions and recommendations.
Our sales have risen sharply since we started working together. Marketing is finally truly measurable. Highly recommended!
They listened carefully to our wishes, thought along actively and everything is professionally and sharply put together.
Thom and Niels know what they're doing, they get the most out of our website and know how to translate our technical knowledge into language consumers can understand.
Our photobooth sales shot up straight away and the website looks super sleek. They think along well with new ideas.
When it comes to CRO, SEO and SEA, the guys deliver visible results time after time. They work in a structured and focused way.
Thom put our website at the top of Google like a shot. He keeps all his agreements, correctly and reliably.
I had previously been let down by another agency, but Thom and Niels exceeded all expectations.
They know their stuff, are very pragmatic and proactive, and importantly: they keep their agreements. A pleasure to work with.
Thom and Niels helped me with my SEO and Google Ads, and as a result I've gained a lot of new customers!
We're very happy with how they think along and with the improvements to our sites and online visibility.
Always on hand and thinking along. Highly recommended for entrepreneurs looking for a top-sport mentality.
Frequently asked questions
Don't see your question here? Call, WhatsApp or email us. You'll get an answer within one working day.
Yes, if you steer on people who want a floor laid for them. “gietvloer” gets a lot of searches, including from people who are just looking around. The highest click price is for “gietvloer laten leggen”, up to €7.33. That is where we aim the campaigns, together with terms per system such as “pu gietvloer”.
In month 1 we build the foundation: website, form and tracking. In months 2 and 3 the ads start, and from then on you see each week what comes in. How many varies by region and season; we do not make promises about numbers.
No. We work with one company per trade per region. If we already work with another poured floor specialist in your region, you hear that in the intro call.
That depends on your service area, your systems and what is already in place. We don't name an amount on the site. In the free intro call you hear what it costs for your situation.
Not always. Your site needs to show your own floors per system and explain what the subfloor means. In 9 out of 10 cases we first improve that foundation and only then the traffic.
Ready for more enquiries?
Choose where your growth should come from. A specialist picks it up within one working day.
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