More serious buyers for tiny houses and chalets
Marketingkenners helps builders and sellers of tiny houses, chalets and granny annexes get their own enquiries from people who really want to buy. With a website, Google Ads and follow-up, measured to the signed quote.
100+ businesses and growing
Marketingkenners helps builders and sellers of tiny houses, chalets and granny annexes get enquiries from people who really want to buy. Your website answers questions about placement, permits and financing, and the form asks about land, purpose and timing. We steer Google Ads on buying intent, and we follow every enquiry through to the signed quote.
Lots of browsers, few buyers with a plan
“Tiny house” and “chalet” get searched a lot, but far from everyone actually buys. Some are dreaming, some want a holiday home and some do not yet know where the home is allowed to stand. The serious buyer has questions that go beyond the floor plan.
Can it go on my own land or in my parents’ garden? Which permit is needed and what does the municipality’s zoning plan say? How do I finance a tiny house or granny annexe, and what is the delivery time? If your site does not cover those questions, you get lots of loose emails and few advice meetings.
A good enquiry tells you whether there is land already, where it is, who the home is for and when the buyer wants to move in. Then you know whether to book a showroom appointment or call briefly first.
This is how your customers search
These are search terms from people exploring a tiny house, chalet or granny annexe, with the average number of searches per month in the Netherlands.
| Search term | Searches per month | Cost per click (highest) |
|---|---|---|
| chalet | 22.200 | € 2,54 |
| tiny house | 18.100 | € 0,73 |
| mantelzorgwoning | 6.600 | € 1,74 |
| tiny house kopen | 5.400 | € 0,61 |
| chalet kopen | 5.400 | € 0,82 |
| mantelzorgwoning kopen | 1.000 | € 2,15 |
| tiny house op wielen | 390 | € 0,61 |
| tiny house laten bouwen | 110 | € 0,95 |
Source: Google Ads Keyword Planner, the Netherlands, monthly average from October 2025 to September 2026. Retrieved on 17 October 2026.
What the Growth System does for tiny houses and chalets
Six parts that turn browsers into buyers.
Answers to the big questions
A website with models, photos of completed homes and an explanation of placement, permits and financing. So the buyer comes to you better prepared.
Ads on buying, not dreaming
Google Ads on terms like “tiny house kopen”, “chalet kopen” and “mantelzorgwoning kopen”. We exclude searches for holiday homes and rentals.
Findable near your showroom
A strong Google Business Profile with photos and reviews, so people find your showroom or build site in Google Maps.
Pre-sort and follow up
The form asks whether there is land, who the home is for and when. With lead follow-up you stay in the picture while the buyer sorts out land and financing.
Tracking to the quote
We follow every enquiry through to the signed quote. You see whether tiny houses, chalets or granny annexes bring in the most.
One builder per region
We work with one company per trade per region. Another builder near you does not get this approach from us.
This is how we start together
First the foundation, then buying traffic. That is how it starts in 9 out of 10 cases.
Intro call
We discuss your models, your buyers, your margins and how enquiries come in now. And we tell you honestly whether the system suits you.
Week 1: baseline
We track through to the quote, including showroom visits and phone calls. So you know how many browsers become buyers now.
Month 1: the foundation
Your website gets pages per model, photos of completed homes and a form that asks about land and timing.
Months 2 and 3: Google Ads
We start campaigns on buying intent, tuned to the chalet season. From month 3 we build SEO for questions about placement and financing.
Casual interest or serious buyers
Listing sites and third parties
- Your home sits among lots of other sellers
- Lots of responses from people with no land or plan
- Questions about permits and financing come late
- Nobody tracks which response became a sale
With Marketingkenners
- Buyers come through your own site and your own profile
- The form sorts on land, purpose and timing
- Your site answers the big questions up front
- Every enquiry followed up to the signed quote
More about tiny houses and chalets
“Chalet” moves most strongly with the season. Search demand drops to 9,900 in December, rises to 27,100 in April and peaks in August and September at 33,100 and 40,500 searches. That puts September at more than four times December.
“Tiny house” is much flatter: 22,200 searches in October, November, January and March, and 14,800 in December and from June to August. “Mantelzorgwoning” moves between 6,600 and 8,100 a month all year. That demand barely depends on the season.
For your planning that means: for chalets, raise the budget in Google Ads from April, with the most room in August and September. You advertise tiny houses and granny annexes evenly all year, with a little more in autumn, January and March.
August and September: peak for chalets · December: lowest demand for chalets · Tiny houses and granny annexes: demand all year round
Related trades and your region
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What customers say on Google.
I'm very happy with the collaboration. They're very engaged and we're seeing a nice rise in enquiries.
A lot has been achieved in online marketing in half a year. Niels is always well prepared and comes with concrete suggestions and recommendations.
Our sales have risen sharply since we started working together. Marketing is finally truly measurable. Highly recommended!
They listened carefully to our wishes, thought along actively and everything is professionally and sharply put together.
Thom and Niels know what they're doing, they get the most out of our website and know how to translate our technical knowledge into language consumers can understand.
Our photobooth sales shot up straight away and the website looks super sleek. They think along well with new ideas.
When it comes to CRO, SEO and SEA, the guys deliver visible results time after time. They work in a structured and focused way.
Thom put our website at the top of Google like a shot. He keeps all his agreements, correctly and reliably.
I had previously been let down by another agency, but Thom and Niels exceeded all expectations.
They know their stuff, are very pragmatic and proactive, and importantly: they keep their agreements. A pleasure to work with.
Thom and Niels helped me with my SEO and Google Ads, and as a result I've gained a lot of new customers!
We're very happy with how they think along and with the improvements to our sites and online visibility.
Always on hand and thinking along. Highly recommended for entrepreneurs looking for a top-sport mentality.
Frequently asked questions
Don't see your question here? Call, WhatsApp or email us. You'll get an answer within one working day.
Yes, if you target buying intent. Click prices in this trade are low, but many searchers are still exploring. That is why we advertise on terms like “tiny house kopen” and “mantelzorgwoning kopen” and exclude searches for holidays and rentals.
In month 1 we build the foundation: website, form and tracking. In months 2 and 3 the ads start, and from then on you see each week what comes in. How many varies by region and season; we do not make promises about numbers.
No. We work with one company per trade per region. If we already work with another tiny house or chalet builder in your region, you hear that in the intro call.
That depends on your service area, your range and what is already in place. We do not list a price on the site. In the free intro call you hear what it costs for your situation.
Not always. Your site needs to show models, completed homes and answers about placement and financing. In 9 out of 10 cases we first improve that foundation and only then the traffic.
Ready for more enquiries?
Choose where your growth should come from. A specialist picks it up within one working day.
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